Just how do DNA11 do it?
A company based in Canada that offers FREE shipping globally, FREE stretching and wrapping of the Canvas you order and on top of that they give 20% of the value of the order to Cancer Research UK.
Now I’m all for fair competition but this just does not make commercial sense. For example:
If you ordered a Medium Canvas from DNA11 which at todays price costs £312.00
Shipping and printing is done from a company based in the UK ( Not DNA11 by the way).
If they shipped it to Germany for example it would cost about £50.00 to send this via a courier.If they shipped it within the UK this will cost about £12.
The stretching, wrapping and packing would cost at least £60-70 if done professionally.
The printing would cost between £40-50 if done professionally.
And on top of that they give 20% to Cancer Research UK – (approx £60 which is 20% of £312.
That leaves about £80 pounds left from the £312 as profit!
BUT WAIT: they have to send the swab kit out (post costs) and most importantly they must get your swab sent to the lab to produce your unique image. Now in my own experience and you can check this with any labs. This will take several hours over many days.
They will also have to get one of their designers to convert the image from the lab into an image you can print.
How can DNA11 make a profit?
Just some food for thought for people looking to buy a DNA Portrait from DNA11.
Sometimes it just sounds TOO GOOD TO BE TRUE!!